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Is your company ready to take advantage of the fastest growing population segment in the world?
The Americanized Middle Eastern community is growing at a pace that is unmatched by all other segments. This community has one of the highest average household incomes in the U.S. and craves promotional attention. However, many advertisers ignore it. With all of this pent up demand, the question you should ask yourself is:
“How does my company get in on the action?”
The obvious answer is to start communicating with this consumer-minded community - who embraces lifestyle living while spending 2x-3x more disposable income than its established American counterparts.
The important part of this process is that you can capitalize on it! As you know, readers need to see an ad message on a regular basis before it has an impact on them. In this case, this community accepts those who accept them. This means that your advertising message in Alo Hayati carries a longer life than message placed in other publications or mediums.
ALO Hayati is the only publication available that delivers this audience to advertisers without religious or political overtones. And the right place for that message to have the maximum impact is in ALO Hayati magazine. The new publication already has the endorsement of key Middle Eastern organizations and boasts a tremendous subscription base. The reason ALO Hayati has achieved its credibility position is the positive impact it guarantees for its readers. Coverage areas focus on those who bridge the gap between the Middle Eastern and Western population in topics ranging across Middle Eastern culture, values, social, entertainment and art.
Already boasting a readership well over 300,000, ALO Hayati delivers a strong mix of Middle Eastern, Caucasian and Hispanic readers who are willing to spend in order to enjoy their lives.
Please call me Michael Lloyd at 818.727.7785 to discuss how we can put the marketing power of ALO Hayati to work for you.
PUBLISHERS VISION
The last two years have been a lesson in the pitfalls and rewards of publishing. Now, more than ever, I have confidence in my mission to connect East and West. We have a great future. We have allowed the media to create a public image of ourselves that ignores our worth as human beings. This image of us can be defeating, but I, for one, will not apologize for speaking my native tongue, nor will I surrender my pride in my native country.
ALO has proclaimed itself the gatekeeper to the Middle East; and as such it is our obligation to reposition and refashion the way the world views us. I am a reflection of my community, of my heritage, of you, my brothers and sisters. I will not fail you.
ALO is reflective, honest, dynamic, open-minded, benevolent and moreover, inventive. We are determined to effect change and fulfill our promises to the community—without conditions, without fear of consequences, but secure in our good deeds and purpose. We have recently expanded the range and scope of the magazine’s outreach; ALO will soon establish its presence in areas such as Lebanon, Dubai, Riyadh, Cairo, Yemen and Jordan. Our loyal readers have a splendid surprise awaiting them. ALO’s words and photos will reflect the richness of this global expansion and the elightful nostalgia that comes with it. Your involvement and commitment to what could change your outlook on life and the future of your children begins here with a subscription to our magazine. I invite you to indulge in the mosaic of life and art that is ALO Hayati.