Wafa Kanan is the dynamic founder and publisher of ALO Hayati magazine. Several years ago, as a Middle Eastern woman-business owner, she took note of the startling growth of the affluent but untapped market of successful Middle Eastern communities throughout the United States. And, she asked herself, “Why not an upscale lifestyle magazine for us?”

The result is a fascinating and luxurious niche market quarterly magazine, whose steadfast readership offers a new and profitable target for advertisers. No other publication delivers to this audience of educated and increasingly influential and affluent readers who rely on ALO for information and entertainment tailored to their own interests and needs.

The result is a fascinating and luxurious niche market quarterly magazine, whose steadfast readership offers a new and profitable target for advertisers. No other publication delivers to this audience of educated and increasingly influential and affluent readers who rely on ALO for information and entertainment tailored to their own interests and needs.

Her work on behalf of the less fortunate here and abroad has connected her with powerful and influential leaders in Los Angeles, Washington, D.C., and other American cities as well as in the Middle East. She has led many press, trade and cultural delegations to improve the well being of people. For her forward thinking and in recognition of her efforts, commitment to providing hands-on solutions and hard work she has received countless commendations and awards and is recognized as a cultural ambassador.

A passionate woman dedicated to her cultural responsibility of providing a positive reflection of the Middle Eastern-American while upholding her professional responsibility to connect all cultures, Wafa continues to offer a high-end and relevant magazine for members of the many diverse communities within the United States. The result is a highly effective medium that delivers outstanding branding results to a market wide open to both the ethnic and the mainstream advertiser.