Rock’in Hearts:

PRESS DELEGATION TEAM RETURNS FROM EGYPT

 

$400,000 in Earned Media Expected Across Seven Publications and Websites for the Country

Northridge, California – March 25, 2008 – Early this month, ALO, America’s Top Middle Eastern Lifestyle Magazine, returned from leading an eight-day Egyptian press delegation, sponsored by Egypt Air, Egyptian Tourist Authority and Unique Image, Inc., with North American reporters and community figures, filled with new vigor for uniting cultures. 

“This delegation is more than a press trip,” explains Wafa Kanan, publisher of ALO magazine and delegation chair. “The Rock’in Hearts delegation’s central purpose is designed to connect cultures through the lifestyles and commonalities we all share.”

The ALO team of delegates including Kanan, Michael Lloyd (ALO editor-in-chief), talk show host Kerri Kasem, travel writers Bruce Northam (New York Newsday and Hamptons Magazine), Mike Bauer (syndicated columnist), Ryan Murdock (Outlook Magazine and Toronto Star), and Steve Smith (intheknowtraveler.com), Photographer Jason George (Outlook Magazine and Toronto Star), Harutune Hamassian, President of Hamassian Financial Services Inc., Rodri Rodriguez, President and CEO of Rodri Entertainment Inc., and Virgelia Villegas, President of Virgelia Productions Inc. (producer of the Miss Asia USA Pageant), have a shared interest in educating people about the Middle East through their own creative outlets. 

“Bringing in a team of creative and talented people allows us to expand our mission exponentially as we continue to educate and encourage new perspectives about the Middle Eastern culture,” says Lloyd.

The delegation took place in early March as a part of a series of press events that strive to educate people about the Middle East through first-hand experiences, later shared with the American public and the world. The delegations are sponsored by The Rock’in Hearts program, a special philanthropic program designed by ALO’s publisher, Unique Image, Inc.  During the delegation the team took the initiative to visit the ABAT orphanage, where a donation was made to help the girls and boys of Alexandria facility, a philosophical task that is at the heart of the program’s own mission and vision for making a difference. 

The press delegates received tremendous support from the Egyptian Consulate Generals in San Francisco, the Egyptian Tourism Authority in New York, and Egypt Air.  The partnerships created and the friendships built, allows ALO to continue its responsibility of leading as a cultural liaison between the Middle East and the United States.

About Unique Image Inc.

Unique Image, Inc. is an international communications and print media firm. Our proven ability to design, implement and deliver thriving campaigns, discover imaginative solutions to the corporate, consumer and ethnic marketing worlds while exceeding client expectations has earned us a valued reputation as your partner in consumer and business-to-business media, commercial litho printing and direct mail.

Website: www.uniqueimageinc.com
Telephone: 818/727-7785
Email: ui@uniqueimageinc.com

 

About EgyptAir

EgyptAir is the world-renowned national airline of Egypt based in the cosmopolitan city of Cairo. For over 75 years, EgyptAir has experienced extraordinary growth and ranked first in airlines in the Middle East and Africa, and seventh in the world, to join IATA and become a treasured brand.

Currently, 48 aircrafts crisscross the world to 60 destinations in 44 countries through 1,200 weekly flights, carrying more than 6.5 million passengers in 2006/2007, fulfilling the travel needs of both business and leisure travelers.

In 2004, EgyptAir demonstrated the scale of its commitment to the highest standards of safety by being the first IOSA certified airline in the Middle East and Africa. Website: www.EGYPTAIR.com